If no one knows about the services your library offers how on earth will they come to use them? Though there are still people who will know to come in and use the services that your library offers, there are now other ways to get the word out to people that are ready to use these services.
In the reference class I am currently taking we are talking about ways that librarians can expand their methods of communicating with their patrons. We have looked at several libraries that use email to answer reference questions (though I'm not really sure that the turn around time is very good, most said it would be up to 2 or 3 days before they would get a response out.) We've also looked at some that are starting to use text messages to answer questions. This is, once again, an example of the libraries not wanting to get left behind. While I think that some libraries are slow to change (something we are all guilty of) I think as new people enter the profession we will bring with us a desire to keep on top of the technology that many of our peers are adopting (some more quickly than others).
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